The best newsletter names we’ve ever seen

If you’re not up to speed on the explosion of growth and interest in email newsletters – you better catch up!

81% of B2B marketers in 2020 said they send out email newsletters, according to the Content Marketing Institute. That’s more than the number who said they use case studies, video content and webinars.

Look around the web and you can see the impact of newsletters, from the rise of Substack to the dozens of newsletters offered by media publications and companies.

The content form has been around for a while, yet increasingly the aim of email newsletters is not just to capture a captive target audience, but also to build a community.

From local music scenes and online art collectives to stock day traders and marketing thought leaders, there’s an email newsletter for everyone and every interest.

And what’s one mark of a good newsletter? A catchy newsletter name!

Looking for a few fresh reads to receive in your inbox daily? We’ve put together a list of our favorite examples.

Why is a creative newsletter name so important?

But first, there’s a simple reason why a catchy company newsletter name can determine success. It actually has to do with the fundamentals of email marketing.

You don’t have much time to make an impact with email, given how crowded inboxes become these days. So, it’s imperative to write your snappiest email copy and have a punchy subject line that is still relevant and a preview of what’s to come.

In the same way that email marketing embodies the combination of brevity and quality, a good newsletter name reflects a company’s or individual’s identity, personality and mission in one fell swoop. Potential readers should be able to understand the entire idea of a newsletter from its title.

Creating a name that readers will remember means they’ll always be looking for it. This can help differentiate the newsletter from other emails and help your company maintain an engaged target audience.

With that said, here are our favorite examples of standout newsletter names.

Lorem Ipsum

The words “lorem ipsum” are instantly recognizable as placeholder text for websites — and they may occasionally and mistakenly appear when the page is live.

While the words are nonsense when translated from mangled Latin, they prove to be a catchy newsletter name, as Margot Boyer-Dry knew when she started her newsletter, Lorem Ipsum.

The columnist, who’s appeared in The New York Times and The Wall Street Journal, updates readers on pop culture and provides trending links on topics like social justice, mental health and entertainment.

The Hustle

No this isn’t a reference to the ’70s dance craze (or it might be??). Rather, The Hustle is a newsletter dedicated to sharing the latest development in the world of tech and business.

Do you have your own side hustle? Well, The Hustle can help you get lightning-quick updates on market news and other trends, all in an easy-to-read format that doesn’t take itself too seriously.

Total Annarchy

This newsletter title is a textbook example of everything done right.

Ann Handley is a best-selling author, LinkedIn influencer, founder of MarketingProfs and a self-described “tiny home owner.” She’s also a leading mind in marketing, and readers who want a glimpse into her greatness can get it through her newsletter Total Annarchy.

In her biweekly newsletter, Ann tackles things like professional writing tips, the “ROI of empathy” and even imposter syndrome, plus all other manner of marketing ideas and “high-spirited shenanigans.”

Shelf Awareness

Continuing with the title puns theme, Shelf Awareness is a must-subscribe for any lover of literature. Long a popular site for book aficionados, Shelf Awareness offers book reviews, publishing news and other good reads in the book world.

And you can get all the highlights delivered right to your inbox. Shelf Awareness actually has two newsletters: one for industry pros looking for deep insight and another for the casual reader.

Shelf Awareness for readers highlights the 25 best books published each week, and also includes interviews, giveaways and promotions. If you love a good page-turner, there’s no reason to not subscribe to this catchy newsletter!

Smitten Kitchen

Home cooking has taken on new life in the online age. Who hasn’t seen a social media video about how to make buffalo chicken dip?

Smitten Kitchen is a popular foodie blog with all sorts of recipe inspo and drool-inducing food photography. And if you like to throw down in the kitch’, the site has a weekly newsletter packed with meal ideas, archive favorites, links from around the web and other helpful announcements, events and information.

Delivered every Monday morning, recent installments in August 2020 have focused on stone fruits, tomato season, heat wave cravings and tips for how to host a socially distanced picnic.

No Grass in the Clouds

Soccer is the beautiful game — but your average American sports fan might be seriously confused by what they watch and hear if they ever tune into a match. For instance, the “pitch” is the field on which the game is played, not what a baseball player throws from the mound.

If you’ve ever wanted to get into the sport, but didn’t know where to start, No Grass in the Clouds is for you.

Written by a former Division One college soccer player, No Grass in the Clouds looks to demystify soccer and bring the game to a wider audience. When you subscribe, you can get the latest on news like transfer sagas, the Champions League and World Cup qualifying.

Non-Obvious Insights

Rohit Bhargava trawls through hundreds upon hundreds of articles, guest blogs, press releases, critical-thinking pieces and other sources to deliver the best of the best to his loyal email newsletter subscribers.

Non-Obvious Insights is curated through this haystack method to bring deep knowledge and innovative ideas to the surface. Rohit does the legwork so you don’t have to.

Not only does this very, very good newsletter cover the latest in marketing, but it also sprinkles in everyday topics to promote open-mindedness in both professional and personal life.

Hurry Slowly

The oxymoron in this newsletter title is another example of conveying personality and ethics in one idea. Jocelyn K. Glei has spent countless hours interviewing designers, researchers and entrepreneurs about the secret to productivity, creativity and inspiration.

Hurry Slowly centers around celebrating the self and exploring ways to find meaning, balance, fulfillment and ambition. Readers get links, shoutouts, tools and other general guidance from Jocelyn for being more creative and resilient.

And if you crave more, you can always listen to the podcast in between newsletters.


The point here is that there are all diverse types of email newsletters just begging to be read! If you can find the space in your inbox, we would certainly recommend subscribing to a few of the above, or some of the others we’ve highlighted before.

If you’ve seen a catchy newsletter name in the wild, share it in the comments!